“Sania Mirza is one of the most recognizable faces of global tennis and is a youth icon amongst young Asians across the world. This is a big moment for adidas and for Indian sports. Sania Mirza’s appeal goes well beyond tennis and the sporting world and it’s only natural for us to use her as a global brand ambassador for adidas. She is a perfect fit for our brand as she personifies the passion, energy and boldness that adidas stands for. We welcome her into the adidas family and look forward to a long association with her” Hartwin Feddersen, director of marketing, adidas India said when announcing the tie-up.

"I am extremely happy to be part of such a distinguished family of players and brand ambassadors. I have been associated with the brand as a junior and I believe adidas' experience and expertise will be a key part of my on-court performance. I am really looking forward to wearing the stylish 3-Stripes for many years to come." Sania Mirza Said.

“Sania is a terrific addition to the adidas family,” said Jim Latham, Head of Global Sports Marketing Tennis at adidas. “Together with Ana Ivanovic and Anna Chakvetadze, Sania will lead our next generation of players. Sania has had a great 2007 and with her superb all-court game, we are sure she will be a force to reckon with on the tour.”

Sania Mirza now the 2nd highest ranked tennis player from Asia @ 27 and her next feat is to break into the top 20 in the world.

Sania now officially earns her stripes joining a long list of adidas tennis stars, such as the World Number One Justine Henin, Novak Djokovic, Ana Ivanovic, Fernando Gonzalez, Marcos Baghdatis, Bob Bryan and Mike Bryan as well as adidas ambassadors Andre Agassi, Steffi Graf, Stan Smith and Ilie Nastase to wear state-of-the-art adidas tennis products.