Mr.Vikas Gupta, Vice President Marketing of Coca-Cola India said "yes, Sprite is a no nonsense brand - with an in- your-face and chilled out approach to life. Our communication has always exalted the brand as the thirst quencher, and baaki sab bakwaas. The current commercial retains this theme, yet interestingly incorporates Sania Mirza into the story."
Further Mr.Gupta asserted the reason for choosing Sania Mirza, "Like the masses we at Coca-Cola India too admire Sania not only for her game but also for her direct speak and unpretentious approach to her achievements."
Sania Mirza said, "Honestly, Sprite has always been my favorite drink" and she explained "It has stood for a refreshing youthful attitude - one that I identify with. It's got this cutting edge straightforwardness. I relate to it since it is similar to my outlook in life. Being a part of Sprite's campaign is quite exciting for me."
The commercial has been produced by Sabal Sheikhawat and his production company Big Picture Company. Ogilvy & Mather Delhi is the creative agency for Sprite. The ads would be in print, TV commercials and outdoors.
The ad delivers an honest message through a cutting edge humorous scenario. A quirky, pretentious teen age guy rudely discovers that Sprite quenches Sania Mirza's thirst and refreshes her, and has nothing to do with her success.
The company believes that this campaign will connect with today's youth, all of whom have realised that they need to work hard to achieve their desired goals instead of sitting around waiting for a miracle to happen.
